All you need to know about testing for pregnancy – accurately.

Not all pregnancy tests are the same when it comes to accuracy and ease of reading in consumers' hands. In fact nearly 1 in 3 women can misread some types of pregnancy tests, like strips and cassettes[i].

Which Pregnancy Test to Choose

When testing for pregnancy you simply can't afford to get a wrong result so it's important to choose a test that combines three important factors, each of which you can find in ALL Clearblue Pregnancy Tests:

  • Over 99% accuracy from the day your period is due
  • Ease of use
  • Easy read results

Watch the video to see what UK women thought about different types of pregnancy tests and choose the right type for you

Midstream Pregnancy Tests – 9 in 10 women say 'EASY TO USE'[i]

Testing directly in your urine stream is called 'midstream' testing. In a study, we found nearly three quarters of women prefer to test in their urine stream. Midstream pregnancy tests are convenient, hygienic and easy to use. That's why all Clearblue Pregnancy Tests are midstream pregnancy tests and have been especially designed to meet your needs.

Midstream Pregnancy Tests


  • Strips – 7 in 10 women say 'NOT EASY TO USE'[i]

    Strips are typically very small, can be fragile and are rather difficult to use. You need to collect a urine sample, often with no collection device provided, and then dip the small test strip into your sample. With no cap they can be messy and unhygienic – and the result lines are small and often hard to read.

    Strips Pregnancy Tests
  • Cassettes – 9 in 10 women say 'NOT EASY TO USE'[i]

    Consisting of two separate parts, cassettes require you to drop urine on to a 'sample well' with a fiddly plastic pipette – making them feel like a confusing science experiment. The multiple steps and hard-to-read lines make them puzzling to use.

    image of cassette

When to take a pregnancy test

Clearblue recommend you test from the day the period is due, however, because levels of hCG rise rapidly in early pregnancy, Clearblue pregnancy tests are so sensitive they may detect pregnancy up to four days before your period is due.

Not all pregnant women who test before the day of their expected period will get a 'Pregnant' result. This is because the hCG levels in their urine may not yet be enough for the pregnancy test to detect.

If you test early and get a 'Not Pregnant' result – but you still suspect you are pregnant – we recommend that you test again on or after the day your period is due.

However, even if you test early, you can be confident in the accuracy of a 'Pregnant' result with any Clearblue Pregnancy Test.

How pregnancy tests work

All home pregnancy tests work by detecting the pregnancy hormone hCG (human chorionic gonadotrophin) in urine. HCG first appears in the urine around the time the fertilised egg implants into the uterus and is thought to be involved in the implantation process. Levels of hCG rise rapidly from the earliest stages of pregnancy (doubling approximately every 24 hours) and reach a peak around 8 – 10 weeks.

Clearblue Pregnancy Tests detect very small amounts of hCG in your urine and are more than 99% accurate from the day your period is due.

Midstream Pregnancy Tests